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Influences of search engine optimization on performance of smes : a qualitative perceptive

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Negotiating crisis in the social media environment : evolution of crises online, gaining credibility offline

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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices

Mutum, Dilip S. (ed.); Soo Yeong Ewe (ed.); … - 2024

1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...

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When blockchain meets social-media : will the result benefit social media analytics for supply chain operations management?

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Innovation of Digital Economy : Cases from China

Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023

Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven...