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Ontologie
Consumer behaviour
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Thompson, Craig J.
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Belk, Russell W.
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Rojas-Gaviria, Pilar
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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The "big data" myth and the pitfalls of "thick data" opportunism : on the need for a different ontology of markets and consumption
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 207-230
Persistent link: https://www.econbiz.de/10012178369
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2
Towards an ontology of consumers as distributed networks (or the end of "consumer research" as we know it?) : retrospective insights from the praxeomorphism of Russell Belk's "exte...
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 555-568
Persistent link: https://www.econbiz.de/10014549821
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3
Apples, oranges, and self
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 569-578
Persistent link: https://www.econbiz.de/10014549839
Saved in:
4
An ontology of consumers as distributed networks : a question of cause and effect
Preece, Chloe
;
Rojas-Gaviria, Pilar
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10014549841
Saved in:
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