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The "big data" myth and the pitfalls of "thick data" opportunism : on the need for a different ontology of markets and consumption
Thompson, Craig J. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 207-230
Persistent link: https://www.econbiz.de/10012178369
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Towards an ontology of consumers as distributed networks (or the end of "consumer research" as we know it?) : retrospective insights from the praxeomorphism of Russell Belk's "exte...
Thompson, Craig J. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 555-568
Persistent link: https://www.econbiz.de/10014549821
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Apples, oranges, and self
Belk, Russell W. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 569-578
Persistent link: https://www.econbiz.de/10014549839
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An ontology of consumers as distributed networks : a question of cause and effect
Preece, Chloe; Rojas-Gaviria, Pilar - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 628-634
Persistent link: https://www.econbiz.de/10014549841