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Open innovation : new product development essentials from the PDMA
Noble, Charles H. (ed.); Durmusoglu, Serdar S. (ed.);  … - 2014
"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management...
Persistent link: https://www.econbiz.de/10010459301
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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
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PDMA NPD Essentials : Tools for Open Innovation
Griffin, Abbie - 2014 - 1st ed.
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management...
Persistent link: https://www.econbiz.de/10012600744