This paper investigates empirically the strategic alignment between innovation andproduction strategies in a sample of service firms in Spain. It employs the integratedarchetypes approach to analyse a dataset of unique, manually collected, firm responses....

Operations management designs, controls, and oversees the production of a company's goods/services and makes sure this process is both efficient and effective for the consumer. It should be a part of board room discussions and integral in a company's business model and strategic management....