We propose an opinion formation model which includes both the influence of internal motivation and dissipation. Active agents adopt their neighbors’ opinions according to a simplified set of rules, but they may gradually lose their interests in the discussion and drop out of it. On the other...

In this paper, we propose an opinion dynamics model in order to investigate opinion evolution and interactions and the behavior of individuals. By introducing social influence and its feedback mechanism, the proposed model can highlight the heterogeneity of individuals and reproduce realistic...

We propose a new model to investigate the dynamics of human opinion as affected by advertising, based on the main idea of the CODA model and taking into account two practical factors: one is that the marginal influence of an additional friend will decrease with an increasing number of friends;...

We propose an opinion dynamic model which studies the adoption process of new opinions or ideas by agents. The proposed model allows the observation range of an agent to be expanded in square lattices. The agent’s opinion update process is not only influenced by a neighbor’s choice but also...

Selective attention describes that individuals have a preference on information according to their involving motivation. Based on achievements of social psychology, we propose an opinion interacting model to improve the modeling of individuals’ interacting behaviors. There are two parameters...