Whilst the adoption of agricultural techniques has received considerable attention in the literature, the ability and willingness of potential adopters to change their current farming system is often overlooked. This paper is concerned with the intention of conventional farmers to convert to...

This paper examines the decisions of Irish farmers to convert to organic farming by applying the theory of planned behaviour to control for social influence and technical constraints. Cluster analysis and principal component analysis are utilised to account for sample heterogeneity and to...