Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Organisation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Determinants of audience deman...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Organisation
Advertising effects
11
Werbewirkung
11
Advertising
10
Sportmarketing
10
Sports marketing
10
USA
10
United States
10
Werbung
10
Sport
8
Sports
8
Professional sports
7
Profisport
7
Sport event
7
Sportveranstaltung
7
Consumer behaviour
5
Data envelopment analysis
5
Konsumentenverhalten
5
Advertising planning
4
Data-Envelopment-Analyse
4
Internet marketing
4
Online-Marketing
4
Sport policy
4
Sportpolitik
4
Werbeplanung
4
sports advertising
4
Communication media
3
Corporate reputation
3
Fernsehwerbung
3
Firmenimage
3
Kommunikationsmedien
3
Management
3
Organization
3
Social Web
3
Social web
3
Sponsoring
3
Sponsorship
3
Technical efficiency
3
Technische Effizienz
3
Television advertising
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Cheong, Yunjae
2
Kim, Kihan
2
Ahn, Dohyun
1
Combs, Justin
1
Lee, Kimoon
1
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of marketing communications
1
The sports business in the Pacific Rim : economics and policy
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
2
The sports broadcasting market in Korea
Kim, Kihan
;
Lee, Kimoon
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 83-102)
.
2015
Persistent link: https://www.econbiz.de/10011515349
Saved in:
3
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
