Professional football has been going through a period of unprecedented economic growth since the ’90s. Football ventures are increasingly becoming medium-sized companies. There have also been organizational changes, reflected in changes in the legal forms of professional football clubs, and in...

This study analyzes different antecedents of market orientation and goes deeply into the analysis of the relationship between organizational structure and market orientation. The data for the empirical research comes from a sample of small firms belonging to the industrial sector in the...