The difference between existing intentions and actual behavior occurs in various forms, such as procrastination or companies not being able to implement planned changes, which may lead to competitive disadvantages in ever dynamic business environments. While current research is strongly focused...

In today's globalized economy, being successful in an industry almost necessarily implies an international approach of doing business. Restricting one’s economic activities to the domestic market will ultimately lead to disadvantages in comparison to multinational companies which are able to...