This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the...

Chapter 1 Introduction -- Part I A New Set of Management Principles -- Chapter 2 Management Principles for Continuous and Discontinuous Innovation -- Part II The Case of Google in 2014 -- Chapter 3 Google’s Model for Innovation in 2014 -- Part III Google in 2023 and Reflections -- Chapter 4...