Timo Waurick untersucht die Wirkung der Werkzeuge des Lean Six Sigmas auf Basis umfassender empirischer Daten mit Hilfe einer PLS-Analyse. Mit dem untersuchten Kausalmodell belegt Timo Waurick erstmals wissenschaftlich die gemeinsame Wirkung der Methodenwerkzeuge auf Produktivität und...

Purpose - The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature while considerable amount of research exists...

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no...

Theoretische Grundlagen -- Employer Branding -- Die agile Recruiting-Organisation -- Führung im Lean Management, in der Wissenschaft und in internationalen Matrixorganisationen -- Globaler Rollout des Challenger-Vertriebsansatzes -- Verschlankung von Personalinstrumenten.

This paper aims to describe the links between the transformation of business models based on network effects and multisided markets, and the strategies adopted by the ventures in the context of the digital economy. We refer those links to the ability of the entrepreneur (or the firm as a whole)...