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Marketing
Oflazoglu, Sonyel (ed.) - 2018
Persistent link: https://www.econbiz.de/10011936740
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Non-technological and Technological Innovation: Strange Bedfellows?
Schmidt, Tobias; Rammer, Christian - 2007
marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …
Persistent link: https://www.econbiz.de/10010297939
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Aktualʹnye problemy rynočnoj ėkonomiki : materialy 2 naučno-praktičeskoj konferencii, Bobrujsk, 7 aprelja 2005 goda
Gavrilenko, V. N. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003730372
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Changing the company
Roehm, Julie - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 254-265). 2008
Persistent link: https://www.econbiz.de/10003755926
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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Neuausrichtung und Professionalisierung des Vertriebs
Döpke, Ulrich - In: BWL in Fallstudien : ein einführendes Lehrbuch, (pp. 73-95). 2009
Persistent link: https://www.econbiz.de/10003831829
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The cost center that paid its way
Kirby, Julia - In: Making change stick, (pp. 101-125). 2009
Persistent link: https://www.econbiz.de/10003807753
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E-business innovation and process management
Lee, In (contributor) - 2007
"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...
Persistent link: https://www.econbiz.de/10003375187
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Marketing and organisational innovations in entrepreneurial innovation processes and their relation to market structure and firm characteristics
Schubert, Torben - In: Review of industrial organization : RIO 36 (2010) 2, pp. 189-212
Persistent link: https://www.econbiz.de/10003974997