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There have been many literature reviews carried out on Lean implementation (LI) in larger organisations with specific focus on the automobile industry. Lean implementation among Small and Medium Enterprises (SMEs) has not been so extensively researched. This paper attempts to bridge this gap by...
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The study examines sustainable digital transformation aspects, comprehensively unpack their nature and implications to digital marketing firms' ambidexterity. Sustainable digital transformation building blocks are discussed in detail. It further identifies and delineates sustainable growth...
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