State-owned companies are typically trapped in a bureaucratic system that means they expe-rience difficulties undertaking changes and adapting to environmental changes. Whenever these com-panies attempt a strategic maneuver, a series of complex bureaucratic procedures must be followed. As a...

The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...