E, UDEGBE Scholastica; I, UDEGBE Maurice - In: International Journal of Management and Sustainability 2 (2013) 12, pp. 220-230
competitive advantage, they have to adopt processes and system for development of their new products, as well as the improvement … organizational performance and product development by innovation. The data was collected from the marketing managers, operation … managers and those managers who have been involving greatly in product development and innovation process. A total of 185 …