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This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods...
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The difference between markets and organizations is often exaggerated. In this book empirical examples are used for describing and analyzing how markets are organized, and the similarities and differences between market organization and the organization of formal organizations
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Erfolg der Verkaufsförderung -- Deskriptive Befunde zur Organisation der Verkaufsförderung -- Befunde zum Einfluss der … Organisation auf den Erfolg der Verkaufsförderung -- Zusammenfassung und Schlussfolgerungen. … einer erfolgreichen Verkaufsförderung bei? In der Praxis zeigen zahlreiche Reorganisationen im Marketing- und …
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