How do subsidiaries respond to normative demands from both their headquarters and local external constituents? We propose that subsidiaries pay varying levels of attention to either demands depending on their peers' norm-conforming behavior, resulting in heterogeneous practice implementation. We...

Can employees' planned future actions and company strategy be aligned in a resource-scarce organization, and if so how? So begins this action research Industrial PhD study that zooms in on the time period that preceded the implementation of a deliberate, top-down strategy at a resource-scarce...