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List of figures; List of tables; List of contributors; Preface; Introduction; Part 1. The Work of the General Manager. Foundations; Chapter 1: A GM's Agenda: What Good Managers Do (Joan Enric Ricart, IESE; Jaume Llopis; IESE).; Chapter 2: Business Policy: Historical Evolution and Epistemological Roots...
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Strategic Management is a concept that concerns with making decisions and taking corrective actions to achieve long term targets and goals of an organization. The importance of strategic management in a firm can be answered by analyzing relationship between strategic management and...
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