A model is focused on for reducing resistance within an organisation that is directed at changes in its international marketing programme. It is suggested that methods for reducing resistance to change can be divided into either methods for building total support/ acceptance or methods for...

Purpose – The purpose of this treatise is to present an analysis of the importance of positive transformational crisis management. The analysis relates to the difficulty now being faced by Nokia, historically the world's leading manufacturer of technologically advanced mobile phones, of...