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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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Emerging Asian Lifestyle : eine Analyse proaktiver Unternehmensführung im Kontext eines sich wandelnden Konsumentenverhaltens
Lonnes, Victoria - 2018
Persistent link: https://www.econbiz.de/10013432335
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Five naming strategies to help tell your organization's story
Bendell, Bari L.; Kristal, Emma K. - In: Business horizons 66 (2023) 3, pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
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Strategies for diversification and change
Leontiades, Milton - 1980
Persistent link: https://www.econbiz.de/10000539423
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Uncovering business portfolio transformation processes : development of a metric to measure and quantify business portfolio transformations
Schönhaar, Sebastian - 2013
Research on business portfolio restructuring has largely focused on antecedents and outcomes of single events such as acquisitions and divestitures, and on performance implications of diversification or refocusing strategies. Yet, longitudinal studies that investigate the transformation process...
Persistent link: https://www.econbiz.de/10010463106
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Transforming the business portfolio : how multinationals reinvent themselves
Schönhaar, Sebastian; Pidun, Ulrich; Nippa, Michael - In: Journal of business strategy 35 (2014) 3, pp. 4-17
Persistent link: https://www.econbiz.de/10010389694
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Portfolio restructuring based on strategic relatedness between businesses: a suggestion for the chaebol
Lee, Ji-Hwan; Markides, Costas - In: Competition and corporate governance in Korea : …, (pp. 249-276). 2004
Persistent link: https://www.econbiz.de/10002408977
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Managing complexity in a multi-business-model organization
Snihur, Yuliya; Tarzijan, Jorge - In: Long range planning : LRP ; international journal of … 51 (2018) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10011843530
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Multiple recipes for success : a configurational examination of business portfolio restructurings
Hildebrandt, Peter; Oehmichen, Jana; Pidun, Ulrich; … - In: European management journal 36 (2018) 3, pp. 381-391
Persistent link: https://www.econbiz.de/10011873678
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Relevance of scaled agile practices to agile portfolio management
Nyandongo, Kwete Mwana - In: International journal of agile systems and management : … 17 (2024) 5, pp. 1-47
Persistent link: https://www.econbiz.de/10015060974