This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in...

Introduction: The Emergence of Organizational Change (David Boje, Bernard Burnes and John Hassard) Part I: Planned Change and Organization Development Introduction (Bernard Burnes) 1. Kurt Lewin and the Origins of OD (Bernard Burnes) 2. Kurt Lewin's Vision of Organizational and Social Change:...