Part one -- Chapter one: Introduction -- Chapter two: the advantages of using naturally-occurring data -- Part two: Case book -- Chapter 3: Metaphor analysis -- Chapter 4: Positioning theory -- Chapter 5: Membership categorization analysis -- Chapter 6: Metadiscourse analysis in...

This paper introduces a unified model for organizational change that is designed to help change analysts think through the decision-making process. Most organizational leaders do not manage change effectively because they fail to acquire the minimum amount of information necessary to make a...