This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. The concept is based on a theoretical view of the innovative new economy, knowledge management and the impact of Web "20" and social...

Pharmaceutical companies have been forced to change their approach to selling over-the-counter medicines (OTC) because of increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An...