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Intro -- The Design Thinking Playbook -- Content -- Foreword -- Introduction -- 1. Understand Design Thinking -- 1.1 What needs are addressed in the Playbook? -- 1.2 Why is process awareness key? -- 1.3 How to get a good problem statement -- 1.4 How to discover user needs -- 1.5 How to build...
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"From one of today's foremost innovation leaders, an inspiring and practical guide to mastering change in the face of relentless uncertainty. The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting...
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Although the importance of fostering organizational creativity and open innovation is becoming more widely acknowledged …, there are still few empirical evidence on the impact of creativity and innovation on enhancing SMEs performance. Moreover …, previous study argued that the effect of creativity and innovation is still inconclusive, especially in SMEs. SMEs sometimes …
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-- Storytelling -- Context Mapping -- Define Success -- Vision Cone -- Critical Items Diagram -- Ideen finden -- Brainstorming -- 2x2 …-Matrix -- Dot Voting -- Brainwriting/6-3-5-Methode -- Special Brainstorming -- Analogien &amp -- Benchmarking als Inspiration …
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