Purpose – Business leaders, in increasing numbers, are looking to the creative power of the arts in their efforts to manage strategic change, to enhance innovation, or to strengthen corporate cultures. In this case study, we focus attention on what is widely regarded as one of the world's most...

Purpose – To provide a metaphorical language, a contextual framework, and a specific set of social behaviors to help business executives and managers envision, discuss and implement changes to encourage flexibility and creative freedom and allow the immediate absorption and rapid integration...