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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 2, pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
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Organization architecture configurations for successful servitization
Heirati, Nima; Leischnig, Alexander; Henneberg, Stephan - In: Journal of service research 27 (2024) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10014580457