Purpose – Organizational structure dimensions have been theorized as antecedents to and organizational performance as a consequence of market orientation. Multiple studies have investigated the theorized relationships and returned inconsistent results. The purpose of this study is to identify...

Purpose – Manufacturers have begun to develop and implement strategies that focus on strengthening the operations/marketing interface with customers. Claycomb et al. originally identified and described one such strategy, just‐in‐time (JIT)‐with‐customers, and assessed its impact on...

Purpose – This study aims to assess the impact of a JIT‐selling strategy on organizational structure by generally replicating the previous work of Germain et al. Design/methodology/approach – In contrast to the sample population of logistics managers surveyed by Germain et al. this...