The World of Brands and Branding -- Why Bother with Place Branding? -- The Challenges of Branding Places -- What Is Being Branded and Why? -- Prepare to Start: Mobilize the Forces -- Prepare to Start: Selecting Place Branding Expertise -- The Seven Steps to a Place Brand -- Step One: Assessment...

This Article posits that in response to adoption of Kyoto Protocol targets by governments and multi-national corporations overseas that comprise significant portions of the global economy as well as global financial markets, businesses and state and local governments in the U.S. are also being...