Loubeau, Patricia R.; Jantzen, Robert H.; Alexander, Elitsa - In: Economic review : journal of economics & business 12 (2014) 1, pp. 63-79
Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation … on a written survey of a sample consisting of 367 high school and university students in Bulgaria. The most important … convenience and better pricing, and their favorite category of internet purchases is "Apparel and Accessories." Bulgarian …
