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The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
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A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun
;
Lee, Sungho
;
Morgan, Robert M.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
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