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Packaging
Consumer behaviour
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European journal of marketing : EJM
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Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
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2
Visual influence of packaging design on in-store buying decisions
Clement, Jesper
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003687573
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3
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
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