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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load

Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164

Persistent link: https://www.econbiz.de/10011529750

Public and parental perceptions of and concerns with advertising to preschool children

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 592-600

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Coddling our kids : can parenting style affect attitudes toward advergames?

Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240

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Parental communication style's impact on children's attitudes toward obesity and food advertising

Yu, Jay Hyunjae - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 87-107

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The influence of parental styles on children's consumption

Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327

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The Unethical Practices of Food Advertisements Targeted at Children : A Parental Viewpoint

Malik, Garima - 2012

momentum in future. Fast food advertising has become a major concern in food product advertising. Advertising to children, in …The Indian food market for children has witnessed a tremendous growth in recent years, and is expected to carry on the … for their children. A quantitative survey, which sheds more light on this research was conducted in the National Capital …

Persistent link: https://www.econbiz.de/10013099175

Examining the effects of addressable TV advertising on children and their parents

Brinson, Nancy H.; Holiday, Steven; Park, Haseon; Lyu, … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 692-715

Persistent link: https://www.econbiz.de/10014551034

A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Loose, Femke; Hudders, Liselot; De Jans, Steffi; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10014246038

Parents' literacy on mobile advertising aimed at children : a cross-cultural approach

Robayo-Pinzon, Oscar; Rojas-Berrio, Sandra; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 255-281

Persistent link: https://www.econbiz.de/10013367880

Ethics in food advertising to children in India : a parental perspective

Singh, Raghbir; Soni, Pavleen - In: Journal of food products marketing 21 (2015) 2, pp. 141-159

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