Contrary to claims by Gul and Pesendorfer (2008), I show that standard economics makes use of non-choice evidence in a meaningful way. This is because standard economics solely grounded in the theory of choice is "incomplete". That is, it has content that can not be revealed with any general...

"This book presents the latest research on the relationship between neuroscience, economics, and human decision-making including theoretical foundations, real-world applications, and models for implementation, taking a cross-disciplinary approach to neuroeconomic theory and study"--Provided by...