learning activities to generate successful products. Yet prior NPD research has largely taken a positivistic view of learning … despite an inkling that too much learning can lead to dysfunction. This study attempts to contribute the NPD literature by … analyzing whether and, if so, when technological learning engenders shortcomings and affects new product commercialization. We …

incorporate consumer learning and consumer heterogeneity into an empirical dynamic oligopoly model. In the model, firms choose … experiment improves the rate of learning, and lowers the equilibrium generic prices throughout the period. However, it hardly …