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A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja - In: Journal of hospitality and tourism insights 1 (2018) 4, pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
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Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene; Gil Saura, Irene; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864