Showing 1 - 2 of 2
Persistent link: https://www.econbiz.de/10010364065
Multiple facets of perceived value perceptions drive loyalty intentions. However, this value–loyalty link is not uniform for all customers. In fact, the present study identifies three different segments that are internally consistent and stable across different service industries, using two...
Persistent link: https://www.econbiz.de/10011049933