This study explores and observe the motivations of youth in digital culture which influence them to follow and interact … with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture … which influence them for youth follow brands official pages for the purpose of being up to date with brands offerings for …

-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …