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Consumption matters : a psycho...
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To touch or not to touch : that is the question ; should consumers always be encouraged to touch products, and does it always alter product perception?
Marlow, Nigel
;
Jansson-Boyd, Cathrine V.
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 256-266
Persistent link: https://www.econbiz.de/10008902982
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