Can negative publicity ever increase consumer choice, and if so, when? Three studies, using a combination of econometric analysis and experimental methods, delineate contexts under which negative publicity will have positive versus negative effects. While prior research have shown only downsides...

Although the relationship between students’ perceptions of quality of teaching and student satisfaction may seem self-evident, the interaction between these concepts and related methods of assessment is rarely examined. The findings reveal that the perceived teaching quality categorization...