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A four-factor framework of consumers' perception of mobile applications in context
Buck, Christoph; Horbel, Chris; Kessler, Tim - 2017
Mobile applications are not only integral to the functioning of smart mobile devices (SMD) but also one of the most commonly used technological interfaces within smart networks of connected devices. In order to market these value propositions, companies have to understand how consumers perceive...
Persistent link: https://www.econbiz.de/10011760344
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A four-factor framework of consumers' perception of mobile applications in context
Buck, Christoph; Horbel, Chris; Kessler, Tim - 2017
Mobile applications are not only integral to the functioning of smart mobile devices (SMD) but also one of the most commonly used technological interfaces within smart networks of connected devices. In order to market these value propositions, companies have to understand how consumers perceive...
Persistent link: https://www.econbiz.de/10011756537
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Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
Gröppel-Klein, Andrea; Bartmann, Benedikt; Germelmann, … - In: NeuroPsychoEconomics 1 (2006) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10003330191
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State of the Art der Imagery-Forschung und ihre Bedeutung für den Handel
Germelmann, Claas Christian; Gröppel-Klein, Andrea - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 99-126). 2004
Persistent link: https://www.econbiz.de/10002516258
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Kundenorientierte Einkaufszentrengestaltung
Germelmann, Claas Christian - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001852037
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Die Bedeutung von Wahrnehmungs- und Gedächtnisbildern von Einkaufszentren
Gröppel-Klein, Andrea; Germelmann, Claas Christian - In: Der Handel im Informationszeitalter : Konzepte, …, (pp. 511-534). 2002
Persistent link: https://www.econbiz.de/10001648533