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Perception
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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2
Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing
;
Felix, Reto
;
Saravade, Swapnil
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
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