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How regulatory focus affects perceptions of online limited-time promotions
Song, Lei - In: International journal of market research 64 (2022) 4, pp. 443-450
Persistent link: https://www.econbiz.de/10013257997
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Die KI-Entscheidung : künstliche Intelligenz und was wir daraus machen
Krüger, Sven - 2021
Schon das umfangreiche Vorwort kann wissbegierige Leser*innen darüber informieren, wie weit KI schon im unternehmerischen und handwerklichen Alltag präsent ist; andererseits übertreibt das Marketing oft. "Zugang und Grundverständnis" will der Autor vermitteln. Dazu eignet sich dieser...
Persistent link: https://www.econbiz.de/10012545464
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Die KI-Entscheidung : Künstliche Intelligenz und was wir daraus machen
Krüger, Sven - 2021
beschäftigt sich als Berater, Coach und Konzernmanager für Marketing und Digitalisierung seit über 20 Jahren mit dem Thema 'KI …
Persistent link: https://www.econbiz.de/10012660148
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Attention rivalry among online platforms
Evans, David S. - In: Journal of competition law & economics 9 (2013) 2, pp. 313-357
Persistent link: https://www.econbiz.de/10009770098
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Attention Rivalry Among Online Platforms
Evans, David S. - 2013
Many online businesses, including most of the largest platforms, seek and provide attention. These online attention … practices among these platforms. It just needs to look for problems in the right places …
Persistent link: https://www.econbiz.de/10014162245
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The Impact of Risk Perception on Customer Purchase Intention in e-Commerce Platform
Li, Jingyao; Nuangjamnong, Chompu - 2022
the impact of risk perception on online purchase intention in e-commerce platforms. The data was gathered from 385 …Purpose – This study aims to investigate the impact of risk perception on online purchase intention in e …-commerce platforms.Design/Methodology/Approach – This research uses secondary data analysis and an archival study approach to investigate …
Persistent link: https://www.econbiz.de/10014235609
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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A qualitative approach to study the perception of job seekers towards digital job portals
Sarath, C.; Sandhya, G. - In: International journal of business innovation and … 29 (2022) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10013462190
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Competing for attention : an empirical study of online reviewers' strategic behavior
Shen, Wenqi; Hu, Yu Jeffrey; Ulmer, Jackie Rees - In: Management information systems : mis quarterly 39 (2015) 3, pp. 683-696
Persistent link: https://www.econbiz.de/10011339223
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Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng; Chatwin, Chris - In: The journal of gambling business and economics 9 (2015) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011346852