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(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant; Moore, Sarah G.; McFerran, Brent - In: Journal of marketing research : JMR 55 (2018) 4, pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - In: MSI reports : working paper series (2011) 1, pp. 211-256
Persistent link: https://www.econbiz.de/10009383319