This paper assesses why it’s important for businesses to make the commitment to engage in an effective e-commerce strategy. In a tough economy like the one we are currently experiencing, engaging in the pursuit of internet sales is a legitimate way for businesses to grow their market share. In...

While research has focused primarily on stars as individual contributors, we examine organizational situations where stars must work closely with non-stars. We argue that, in such situations, building teamwork around a star is an exercise in learning under complexity. In response, organizations...