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Handbook of research on customer equity in marketing
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Multinational enterprise management strategies in developing countries
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Implementing marketing return metrics in organizations
Sexton, Donald E.
- In:
Handbook of research on customer equity in marketing
,
(pp. 431-447)
.
2015
Persistent link: https://www.econbiz.de/10010483416
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Measuring multinational enterprise marketing performance
Sexton, Donald E.
- In:
Multinational enterprise management strategies in …
,
(pp. 89-107)
.
2016
Persistent link: https://www.econbiz.de/10011500328
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