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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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CRM measurement: measure up ... or shut up!
Shaw, Robert
- In:
Customer Relationship Management : the ultimate guide …
,
(pp. 269-275)
.
2001
Persistent link: https://www.econbiz.de/10003521978
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The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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