Kanyurhi, Eddy Balemba; Bugandwa Mungu Akonkwa, Déogratias - In: International Journal of Bank Marketing 34 (2016) 5, pp. 773-796
Purpose – The purpose of this paper is threefold: first, testing the relationships between internal marketing and employee satisfaction; second, investigating the links between employee satisfaction and perceived organizational performance; and finally, testing the relationship between internal...