Richter, Nicole Franziska; Schmidt, Robert; Ladwig, … - In: critical perspectives on international business 13 (2017) 2, pp. 94-118
between multinationality and performance and is concerned with the quality of past empirical research designs. Design …/methodology/approach On the basis of 49 studies, given in a literature review, the match between performance measures used in empirical … critically evaluated. Findings Findings indicate that authors still largely rely on overall financial performance measures …