Purpose – The purpose of this paper is to measure and benchmark the retail operations of selected coffee stores owned by a specialty coffee company. Design/methodology/approach – Data envelopment analysis is used for benchmarking the performance of eight coffee stores for two years using...

Purpose – Selecting appropriate variables for analytical studies is critical for the validity of analysis. It is the same with data envelopment analysis (DEA) studies. In this study, for benchmarking using DEA, the paper seeks to suggest a novel framework based on return on assets (ROA), which...